This Day In Hip Hop and Rap History
 


This Day In Hip Hop and Rap History

February 12th – MC Hammer releases his classic double diamond-selling chart-topping third album, “Please Hammer Don’t Hurt ‘Em”, on Capitol Records, on this day in 1990.

The Grammy-nominated classic set by the Oakland, California rapper would be single-handedly responsible for bringing hip-hop culture and rap music to the mainstream unlike any other album preceding it.

This would be off the strength of smash hit singles which borrowed heavily from classic R&B tracks.

Among those singles were, “Pray”, which took from “When Doves Cry” by Prince And The Revolution, “Have You Seen Her”, which borrowed from the Chi-Lites smash of the same name, “Yo!! Sweetness”, which came from the Barry White hit “Your Sweetness Is My Weakness”, “Here Comes The Hammer”, whose remix single version sampled “(Call Me) Super Bad” by James Brown and the blockbuster classic “U Can’t Touch This”, which ripped the main riff from “Super Freak” by Rick James.

Other album cuts sampled classics by The Jackson 5, Earth, Wind and Fire, Marvin Gaye and others.

Producers on “Please Hammer Don’t Hurt “Em” included Felton Pilate of Con Funk Shun, James Early, Scott Folks, Hammer’s brother Big Louis Burrell and MC Hammer as well.

“Please Hammer Don’t Hurt ‘Em” catapulted rap music to the mainstream masses and made Hammer a huge superstar and household name with successful world tours, a Mattel action figure, lunchboxes, various endorsements with Pepsi, British Knights running shoes, a race horse stable and worldwide fame.




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Chuck D brings you The Explosive Minute and a half Almanac of Rap and Hip-Hop music with Knowledge, History and Origins You need to know. Everyday and Right here on Rapstation.com

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