This Day in Hip Hop and Rap History
Host: Chuck D w/ Duke Eatmon & Ron Maskell
May 18th, 2012
May 18th - Rob Base was born Robert Ginyard in Harlem, New York, on this day in 1967.
Rob Base first began rapping in the 5th grade as a part of a group called Sure Shot Seven which included his future DJ and childhood friend E-Z Rock.
When the group dissolved, Base and Rock formed a duo and released a single as teens called “DJ Interview” on World To World Records.
The local strength of the single garnered the duo a recording deal with Profile Records in 1987.
In 1988, Rob Base And DJ E-Z Rock released the classic anthem smash hit “It Takes Two”, and soon after their debut album of the same name, on Profile. The album and single would go platinum.
Spin Magazine and The Village Voice both named it the single of the year.
The follow-up single “Get On The Dancefloor” capitalized on the popularity at the time of “house music” and spearheaded a musical style called “Hip House.”
The third single off of “It Takes Two” was another monster hit called “Joy And Pain” which borrowed from the Frankie Beverly And Maze classic of the same name.
Both the title track and “Joy And Pain” remain club anthems until this day.
In 1989, Rob Base went solo and released the album “The Incredible Base” which would be his last for Profile.
“The Incredible Base” spawned the hit single “Turn It Out (Go Base).”
His last album to date saw him reunite with E-Z Rock in 1994 and was called “Break Of Dawn.” “Break Of Dawn” was released on Base’s own label called Funky Base Records.
Rob Base continues to perform and tour the world with DJ E-Z Rock.