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Company Press Release

Steve Jobs Edges Out Bill Gates for Top Billing Among UPSIDE's 1999 Elite 100

More Than 60 Percent of Last Year's Elite Fall From UPSIDE's Grace

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 15, 1999--Steve Jobs captured top honors this year in UPSIDE magazine's Elite 100, edging out Bill Gates to lead the magazine's annual industry ``insider list'' of technology executives who mattered most in 1999. Selected by UPSIDE editors, the Elite 100 is considered by many to be the definitive list of the men and women who are most responsible for driving the digital revolution.

Beginning today, the UPSIDE Elite 100, a list of influential visionaries, pundits and top executives, will be revealed online at http://www.upsidetoday.com/. The list will also be published in the December issue of UPSIDE, which reaches subscribers next week.

Cited for his cocky attitude and marketing savvy, Apple Computer and Pixar Animation Studios top executive Jobs was singled out by UPSIDE editors for making Intel nervous about its ``bland boxes,'' as well as leading the turnaround of Apple as its interim CEO. In what some might consider an ironic twist, given the recent federal court ruling against Microsoft, Jobs nudged out Microsoft Chairman and CEO Bill Gates, who placed second in the UPSIDE Elite 100 rankings. Regarding Gates, UPSIDE noted that Microsoft still managed to solidify its grasp on the PC and Net markets, despite its bickering with federal and state governments.

Following Jobs and Gates, the other Elite 100 members who rounded out the top 10 include:

-    Michael Armstrong, chairman and CEO of AT&T

-    Masayoshi Son, founder, president and CEO of Softbank

-    John Chambers, CEO of Cisco Systems

-    Paul Allen, founder of Vulcan Ventures

-    John Doerr, partner, Kleiner Perkins Caulfield & Byers

-    Lou Gerstner, chairman and CEO of IBM

-    David Wetherell, chairman, CEO, president and managing partner of
     CMGI

-    Scott McNealy, co-founder, chairman and CEO of Sun Microsystems.

Only 39 members of the 1998 Elite 100 returned in 1999, resulting in some notable absences on this year's list. Several of the technology industry's elite who didn't make the cut in 1999 included Jerry Yang and David Filo of Yahoo!; David Bohnett of GeoCities; Eric Brewer of Inktomi; Ray Lane of Oracle; John Malone of TCI; and Eric Hippeau of Ziff-Davis.

Notable newcomers on this year's UPSIDE Elite 100 are Carleton (Carly) Fiorina, president and CEO of Hewlett-Packard (18th); David Wertherell, chairman president and managing partner, CMGI (9th); Christopher Galvin, chairman and CEO of Motorola (15th); Rick Belluzzo, CEO and VP of Microsoft Online (95th); Sumner Redstone, chairman and CEO of Viacom (17th); Chuck D, hip-hop rap music artist from Public Enemy (85th); and Megan Smith, CEO of PlanetOut (100th). This year, 11 women appear on the Elite 100, up from eight in 1998.

``We're toasting the movers and shakers that brought us a year of successes, innovations, mergers and buyouts,'' said Adrian Mello, UPSIDE editor in chief. ``This year's UPSIDE Elite 100 ranking is a commanding roster of the most important participants in the New Economy, and we are very excited about many of the new faces who made the list this year.''

The 1999 UPSIDE Elite 100 was selected solely by UPSIDE's editorial board from nominees submitted by UPSIDE and a panel of industry insiders. In all, UPSIDE compiled several hundred nominations, and following several rounds of close scrutiny, UPSIDE editors narrowed and ranked the winners. For the first time in Elite 100's six-year history, UPSIDE created a single Elite 100 ranking, rather than listing them in multiple industry categories.

About Upside Media Inc.

Upside Media Inc. is the insightful voice for authoritative, provocative and opinionated analysis of the business of technology. Through UPSIDE magazine, UpsideToday Web site, Upside Books and Upside Events, Upside Media creates a wide-ranging forum to debate and discuss today's most important issues of the technology business. Privately held, Upside Media is based in San Francisco. Visit Upside Media on the Web at www.upsidetoday.com.

     1999 UPSIDE Elite 100 Top 20

1.   Steve Jobs, co-founder, chairman and CEO, Apple Computer;
     chairman and CEO, Pixar Animation Studios

2.   Bill Gates, chairman and CEO, Microsoft

3.   Michael Armstrong, chairman and CEO, AT&T

4.   Masayoshi Son, founder, president and CEO, Softbank

5.   John Chambers, CEO, Cisco Systems

6.   Paul Allen, founder, Vulcan Ventures

7.   John Doerr, partner, Kleiner Perkins Caufield & Byers

8.   Lou Gerstner, chairman and CEO, IBM

9.   David Wetherell, chairman, CEO, president and managing partner,
     CMGI

10.  Scott McNealy, co-founder, chairman and CEO, Sun Microsystems

11.  Michael Dell, chairman and CEO, Dell Computer

12.  Craig Barrett, president and CEO, Intel

13.  Bernard Ebbers, president and CEO, MCI WorldCom

14.  Richard McGinn, chairman and CEO, Lucent Technologies

15.  Christopher Galvin, chairman and CEO, Motorola

16.  Joseph Nacchio, chairman and CEO, Qwest Communications

17.  Sumner Redstone, chairman and CEO, Viacom

18.  Carleton (Carly) Fiorina, president and CEO, Hewlett-Packard

19.  Jeff Bezos, founder, chairman and CEO, Amazon.com

20.  Timothy Koogle, chairman and CEO, Yahoo!

NOTE TO EDITORS: To receive the complete 1999 UPSIDE Elite 100 list,

contact Frank Ruiz at (415) 837-3939 or fruiz@daviscomm.com

     Davis.Comm Inc. (for Upside Media Inc.)
     Jeff Davis or Frank Ruiz, 415/837-3939
     jdavis@daviscomm.com
     fruiz@daviscomm.com